✍️ Make crypto tax sound simple

Crypto taxes are notoriously messy and complex. At Koinly, we’ve built a product that makes them simple on the backend. Now, we need someone who can make it sound simple on the frontend through clear, friendly, and human copy that helps our users better understand what they’re doing.

That’s why we’re looking for a Copywriter who can help shape how we speak to crypto investors: crisp landing pages, compelling campaigns, and user-friendly product messaging. 

You spot clunky copy from a mile away. You think in value propositions, dream in conversion rates, and can't help rewriting bad headlines in your head (Yes, we're talking about this one.) 

Bonus points if you’re already rewriting our "About us" section in your head too.

If you thrive in async, remote-first teams, believe good documentation beats meetings, and love writing that drives action, Koinly is the place for you.

Key role details

• Role: Copywriter 
• Report to: Head of Marketing
• Team: Marketing
• Salary: $35,000–$40,500 USD/year (B2B - contractor)
• Location: Remote. Based in either APAC, EU, or the Americas
• Work style: Async-first
• Growth: Mid-level role with ownership and room to grow. This is a key hire as our team scales.
  

About the role

At Koinly, over 1.5 million users rely on our platform to stay compliant, track their wallets, and save hours of tax-season stress. But even the smartest tech needs sharp, clear copy to match — and that’s where you come in. 

You’ll be more than a wordsmith. You’ll shape how we explain our product to the world. From product pages to UX microcopy, you’ll help make the hardest part of crypto feel easy. 

This isn’t just a briefs-in, copy-out role. You’ll help shape our messaging strategy, test what works in real campaigns, and define our voice across every customer touchpoint.

This role is perfect for a strong commercially-minded writer who can own product copy, write high-impact landing pages, and support brand campaigns and long-form content like guides and articles. You’ll collaborate closely with our communications and content teams to bring our brand voice to life through clear, persuasive, and engaging copy—whether it’s a product page, a campaign headline, or an in-depth explainer that makes complex ideas feel human and relatable.

“This is the kind of copywriting role I wish I’d had earlier in my career — real ownership, smart team, no fluff.” – Future you

🖋️ What you’ll be writing

• Conversion-driven copy for product and feature landing pages.
• Campaign messaging: ad copy, emails, product announcements, and headlines.
• Microcopy and in-product UX copy that guides and delights.
• Occasional long-form pieces (e.g. guides or explainers) that need strong narrative flow to simplify complex topics.
• Copy iterations based on performance insights (A/B testing, CTR improvements, etc.).
• Competitor and audience research to refine tone and positioning.
• Web updates in our CMS.

✅ What you’ll bring

• A portfolio that proves you can write copy that performs (landing pages, ads, Email sequences).
• 2+ years experience in a product marketing copywriting.
• A sharp editing eye and mastery of tone, brevity, and flow.
• Understanding of UX writing, brand voice consistency, and CTA strategy.
• Comfort adapting language for different audiences, platforms, and devices.
• Familiarity with SEO principles (basic tools like Ahrefs or SEMRush are a plus).
• Strong async collaboration skills.

⭐️ Extra credit for…

• Experience writing for fintech, crypto, or regulated industries.
• Multilingual fluency (English must be native or near-native; others a bonus).
• Deep SEO knowledge and long-form optimization experience.

Your first month

You’ll dive into our product, voice, and customer journey. You’ll audit key landing pages, ship your first copy updates, and work with design on a new campaign. By the end of your first month, you’ll have improved multiple touch-points and helped shape how we talk to 1.5M+ users (and counting).

Apply now

If your happy place is a landing page that flows, converts, and sounds human — hit apply. And if you laughed at this job ad and wanted to fix it... we might already love you.

👉 Apply now and don’t forget to include your portfolio — we can’t wait to see your work.